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Serena Software Named a Finalist in 8th Annual eWEEK Excellence Awards Program
Mashup Composer Enables Business People to Create Mashups That Solve Common Business Problems - Without Programming
REDWOOD CITY, Calif. — June 11, 2008 — Serena Software today announced that eWEEK, the industry leader for strategic technology information, has named Serena® Mashup Composer™ a finalist in eWEEK’s 8th annual Excellence Awards program in the Business Applications category.
Serena Mashup Composer is a free point-and-click visual design tool that makes it easy for business people to create Business Mashups by connecting applications, Web services and widgets to automate common business processes – such as sales discount approvals or vacation requests – all without writing any code. Serena's approach to Business Mashups enables power users in business and IT to quickly address their individual needs, while freeing scarce application development resources to focus on more complex tasks.
"Being recognized by eWeek is a testament to the growing momentum behind mashups in the enterprise," said René Bonvanie, senior vice president of worldwide marketing, partner programs and online services for Serena Software. "As adoption of Business Mashups increases, individuals will innovate in their jobs every day, bringing new levels of productivity to their teams and organizations. The consumerization of enterprise technology will impact how business gets done for years to come."
The eWEEK Excellence Awards program provides the benchmark by which enterprise IT professionals can assess a wide range of technology products and services. A panel of eWEEK editors judged the entries this year. They applied their industry and technology expertise to their evaluation of the hundreds of products and services entered into the program. The entries were evaluated based on:
- Innovation
- Practical integration of emerging technologies
- Suitability to task
- Cost effectiveness
- Potential for helping companies create business efficiencies
- Manageability
- Potential for helping companies develop competitive advantage
- Secureability
"All of this year's entrants truly leverage the latest technologies and computing models to provide solutions that effectively align with business needs," said eWEEK Editor Debra Donston. "The eWEEK Excellence Awards judges were duly impressed."
About eWEEK:
eWEEK is the industry leader for strategic technology information, delivering breaking news, technology evaluations and strategic analysis of the technologies, platforms and trends important to enterprise-wide computing. eWEEK’s award-winning journalists and lab analysts cover the most critical issues, trends, people and technologies affecting business. No other IT newsweekly delivers this level of enterprise focused news, views and reviews to help IT professionals make the right buying decisions.
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information and marketing resource. Millions of technology buyers rely on our relevant, objective content to identify the right solution for their organization. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual marketing, content and audience development expertise to compress sales cycles and lower their go-to-market costs. Leading brands include Baseline, CIO Insight, eWEEK, Baselinemag.com, CIOInsight.com, eWEEK.com, WebBuyersGuide.com, the Developer Shed network, as well as eSeminars, Virtual Tradeshows, Events, and Custom Media services. Ziff Davis Enterprise has a global database of 4 million users representing an unparalleled community of business and technology professionals, developers, and the channel.
About Serena Software, Inc.
Serena Software, Inc. provides services to make Enterprises and the business people within them more productive. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions delivered either on premise or on demand, to provide visibility and efficiency to the application development process. The company provides software services such as Serena® Mariner® (Project Portfolio Management), Serena Business Mashups, and Serena Dimensions® (Change & Requirements Management), and will be providing Agile Lifecycle Management tools in the near future. Serena is headquartered in Redwood City, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit www.serena.com.
Serena, Mariner and Dimensions are registered trademarks and Composer is a trademark of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright © 2008 Serena Software, Inc. All Rights Reserved.
