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Rich Interface Mashups & Data Mashups

If you already have a handle on how Mashups automate critical business activities and you’re ready to take your Mashups to the next level, Rich Interface Mashups™ (RIMs) will bring you there.

Widgets, RSS, Flash & More

Business users are now looking for ways to blend more consumer information and easy-to-use widgets into the applications they use, and Rich Interface Mashups lets you easily drag and drop widgets, RSS feeds, Flash components and more into your Business Mashups. The resulting Rich Interface Mashups (RIMs) allow you to deliver Mashups and applications that deliver the governance and solidity you demand while providing your users with the Web 2.0 interactivity that they have grown accustomed to.

Imagine a scenario where HR is using a Mashup to automate the recruiting, interviewing and hiring process. With RIMs you can layer information from LinkedIn, Facebook, MySpace and more, to automatically find out more information about the person being interviewed. The interviewer has all the information needed for the next interview or candidate review meeting. It’s as easy as personalizing a Yahoo! home page.

Information Delivered Directly To The Users

The best part is that this Mashup can be reused for every recruiting and interview process, saving users the time and effort of visiting multiple data sources again and again for the same information. The Mashup is a visual representation that stays the same while the data is dynamic and changes according to specific user needs (like which candidate is being interviewed, as in the scenario above).

Serena Mashup Composer allows you to make all sorts of Rich Interface Mashups that consume and mix any kind of widget or Rich Internet Application (RIA), including: Adobe Flash, Amazon Search, Flickr, Microsoft Silverlight, RSS feeds, YouTube, any of the 30,000 Google Gadgets (such as calendars and maps), and more.

These can be mashed with business processes and data from internal applications (such as salesforce.com, Siebel, Oracle, and more) and any Web-based services to create Rich Interface Mashups that can be delivered on demand with a single click.

Serena Rich Interface Mashups are a boon for business users and IT professionals alike. While non-coders benefit from being able to quickly build the Mashups they need to do their jobs more effectively, IT pros are no longer burdened with countless requests for new applications.

With Serena's proven governance framework that provides the reliability, security and compliance that IT requires, IT is free to focus on the core infrastructure and architecture needs of the company.